The 314 Collection — St. Louis Built

The 314 Collection is a tribute to St. Louis — its grit, its pride, its neighborhoods, and the people who carry the city’s energy everywhere they go. Every piece is crafted with NewCityBrand’s signature minimal, raw aesthetic: snow‑washed textures, boxy silhouettes, clean graphics, and city‑code identity at the core.

This collection is built for the ones who rep St. Louis with intention. No noise. No clichés. Just authentic 314 culture expressed through premium streetwear. Designed in the Midwest. Made for the world.

Minimal. Gritty. City‑made. 314 forever.
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  • Snow‑Washed Snap Collar Hoodie — St. Louis

    Snow‑Washed Snap Collar Hoodie — St. Louis

    Snow‑Washed Snap Collar Hoodie — St. Louis
    $56.00
  • Raw Seam Boxy Tee — The Lou 314

    Raw Seam Boxy Tee — The Lou 314

    Raw Seam Boxy Tee — The Lou 314
    $38.00
  • Snow‑Washed Zip Front Hoodie — St. Lou 314

    Snow‑Washed Zip Front Hoodie — St. Lou 314

    Snow‑Washed Zip Front Hoodie — St. Lou 314
    $68.00
  • Brushed Fleece St. Lou 314 Sweatpants

    Brushed Fleece St. Lou 314 Sweatpants

    Brushed Fleece St. Lou 314 Sweatpants
    $42.00
  • Snow‑Washed Snap Collar Hoodie — St. Lou 314

    Snow‑Washed Snap Collar Hoodie — St. Lou 314

    Snow‑Washed Snap Collar Hoodie — St. Lou 314
    $56.00