The 314 Collection — St. Louis Built

The 314 Collection is a tribute to St. Louis — its grit, its pride, its neighborhoods, and the people who carry the city’s energy everywhere they go. Every piece is crafted with NewCityBrand’s signature minimal, raw aesthetic: snow‑washed textures, boxy silhouettes, clean graphics, and city‑code identity at the core.

This collection is built for the ones who rep St. Louis with intention. No noise. No clichés. Just authentic 314 culture expressed through premium streetwear. Designed in the Midwest. Made for the world.

Minimal. Gritty. City‑made. 314 forever.
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  • Brushed Fleece St. Lou 314 Hoodie

    Brushed Fleece St. Lou 314 Hoodie

    Brushed Fleece St. Lou 314 Hoodie
    $62.00
  • Black Raw Seam Paneled St. Louis 314 Boxy Tee

    Black Raw Seam Paneled St. Louis 314 Boxy Tee

    Black Raw Seam Paneled St. Louis 314 Boxy Tee
    $42.00
  • Product mockup

    Snapback Hat

    Snapback Hat
    $30.02
  • 314 Fitted Hat — St. Louis Headwear

    314 Fitted Hat — St. Louis Headwear

    314 Fitted Hat — St. Louis Headwear
    $40.00
  • Oversized Snow Washed Tee — St. Lou 314

    Oversized Snow Washed Tee — St. Lou 314

    Oversized Snow Washed Tee — St. Lou 314
    $40.00
  • Oversized Snow Washed Tee — STL 314

    Oversized Snow Washed Tee — STL 314

    Oversized Snow Washed Tee — STL 314
    $68.16
  • Oversized Snow Washed Tee — STL 314

    Oversized Snow Washed Tee — STL 314

    Oversized Snow Washed Tee — STL 314
    $40.00
  • Oversized Snow Washed Tee — Westside 314

    Oversized Snow Washed Tee — Westside 314

    Oversized Snow Washed Tee — Westside 314
    $40.00
  • Snow‑Washed Snap‑Collar Hoodie – Westside 314

    Snow‑Washed Snap‑Collar Hoodie – Westside 314

    Snow‑Washed Snap‑Collar Hoodie – Westside 314
    $56.00
  • Heavyweight Sun‑Faded Hoodie — STL

    Heavyweight Sun‑Faded Hoodie — STL

    Heavyweight Sun‑Faded Hoodie — STL
    $64.00
  • Women’s STL Sportswear Set — 314

    Women’s STL Sportswear Set — 314

    Women’s STL Sportswear Set — 314
    $42.00
  • Classic Boxy Hoodie — STL

    Classic Boxy Hoodie — STL

    Classic Boxy Hoodie — STL
    $52.00
  • Casual Sportswear Set — ST. LOU 314

    Casual Sportswear Set — ST. LOU 314

    Casual Sportswear Set — ST. LOU 314
    $52.00
  • Heavyweight Sun‑Faded Hoodie — The Lou

    Heavyweight Sun‑Faded Hoodie — The Lou

    Heavyweight Sun‑Faded Hoodie — The Lou
    $64.00
  • Heavyweight Sun‑Faded Hoodie — STL 314

    Heavyweight Sun‑Faded Hoodie — STL 314

    Heavyweight Sun‑Faded Hoodie — STL 314
    $64.00
  • Snow‑Washed Snap Collar Hoodie — St. Louis

    Snow‑Washed Snap Collar Hoodie — St. Louis

    Snow‑Washed Snap Collar Hoodie — St. Louis
    $56.00
  • Raw Seam Boxy Tee — The Lou 314

    Raw Seam Boxy Tee — The Lou 314

    Raw Seam Boxy Tee — The Lou 314
    $38.00
  • Snow‑Washed Zip Front Hoodie — St. Lou 314

    Snow‑Washed Zip Front Hoodie — St. Lou 314

    Snow‑Washed Zip Front Hoodie — St. Lou 314
    $68.00
  • Brushed Fleece St. Lou 314 Sweatpants

    Brushed Fleece St. Lou 314 Sweatpants

    Brushed Fleece St. Lou 314 Sweatpants
    $42.00
  • Snow‑Washed Snap Collar Hoodie — St. Lou 314

    Snow‑Washed Snap Collar Hoodie — St. Lou 314

    Snow‑Washed Snap Collar Hoodie — St. Lou 314
    $56.00