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Just pure borough attitude stitched into premium streetwear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you rep \u003cstrong\u003eBronx\u003c\/strong\u003e, \u003cstrong\u003eBrooklyn\u003c\/strong\u003e, \u003cstrong\u003eBushwick\u003c\/strong\u003e, \u003cstrong\u003eBed‑Stuy\u003c\/strong\u003e, or the full \u003cstrong\u003e718\u003c\/strong\u003e, this collection is made to feel personal — a code you wear because it’s part of your story.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e718 isn’t just a number. It’s a lifestyle.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"new-york-sports-logo-snow-washed-tee","title":"New York Sports Logo Snow‑Washed Tee","description":"\u003cp\u003eThis snow‑washed tee brings a rugged, vintage fade to a bold New York sports‑inspired graphic. The wash gives each shirt a unique, lived‑in texture that feels broken‑in from the first wear. 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Rugged, minimal, and unmistakably NYC — this hoodie is built for anyone repping the Bronx with intention.\u003c\/p\u003e\u003cul\u003e\n\u003cli _msttexthash=\"760955\" _msthash=\"22461\"\u003eSnug collar for wind protection\u003c\/li\u003e\n\u003cli _msttexthash=\"292136\" _msthash=\"22460\"\u003eKangaroo pockets\u003c\/li\u003e\n\u003cli _msttexthash=\"237575\" _msthash=\"22453\"\u003eDrop shoulders\u003c\/li\u003e\n\u003cli _msttexthash=\"208988\" _msthash=\"22459\"\u003eOversized fit\u003c\/li\u003e\n\u003cli _msttexthash=\"200577\" _msthash=\"22450\"\u003eWashed effect\u003c\/li\u003e\n\u003cli _msttexthash=\"296530\" _msthash=\"22458\"\u003e100% combed cotton\u003c\/li\u003e\n\u003cli _msttexthash=\"225095\" _msthash=\"22452\"\u003eBrushed fleece\u003c\/li\u003e\n\u003cli _msttexthash=\"153738\" _msthash=\"22457\"\u003ePre-shrunk\u003c\/li\u003e\n\u003cli _msttexthash=\"412841\" _msthash=\"22448\"\u003eWashed and easy to fade\u003c\/li\u003e\n\u003cli _msttexthash=\"399451\" _msthash=\"22456\"\u003eFabric weight: 400g\/m²\u003c\/li\u003e\n\u003cli _msttexthash=\"571220\" _msthash=\"22451\"\u003eSide-seamed construction\u003c\/li\u003e\n\u003cli _msttexthash=\"792363\" _msthash=\"22455\"\u003eBinding taped neck and shoulders\u003c\/li\u003e\n\u003cli _msttexthash=\"628862\" _msthash=\"22449\"\u003eDouble flatlock seamed hood;\u003c\/li\u003e\n\u003cli _msttexthash=\"967772\" _msthash=\"22454\"\u003eDouble-stitched ribbed cuffs and hem\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp _msttexthash=\"40102790\" _msthash=\"22462\"\u003eWash on the reverse side with neutral detergents. 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Built from heavyweight cotton, it keeps a structured feel while staying comfortable for everyday wear. The snap collar adds a clean, modern edge and versatile layering options, while the bold 718 Brooklyn graphic brings pure borough identity. Rugged, minimal, and unmistakably NYC — this hoodie is made for anyone repping Brooklyn with intention.\u003c\/p\u003e\u003cul\u003e\n\u003cli _msttexthash=\"324103\" _msthash=\"25921\"\u003eSnap button collar\u003c\/li\u003e\n\u003cli _msttexthash=\"237575\" _msthash=\"25920\"\u003eDrop shoulders\u003c\/li\u003e\n\u003cli _msttexthash=\"882258\" _msthash=\"25914\"\u003eRibbed and distressed cuffs and hem\u003c\/li\u003e\n\u003cli _msttexthash=\"200720\" _msthash=\"25919\"\u003eWahsed effect\u003c\/li\u003e\n\u003cli _msttexthash=\"115609\" _msthash=\"25911\"\u003eLoose fit\u003c\/li\u003e\n\u003cli _msttexthash=\"136591\" _msthash=\"25918\"\u003e100% cotton\u003c\/li\u003e\n\u003cli _msttexthash=\"153738\" _msthash=\"25913\"\u003ePre-shrunk\u003c\/li\u003e\n\u003cli _msttexthash=\"867503\" _msthash=\"25917\"\u003eWashed and distressed, easy to fade\u003c\/li\u003e\n\u003cli _msttexthash=\"401375\" _msthash=\"25909\"\u003eFabric weight: 380g\/m²\u003c\/li\u003e\n\u003cli _msttexthash=\"571220\" _msthash=\"25916\"\u003eSide-seamed construction\u003c\/li\u003e\n\u003cli _msttexthash=\"493688\" _msthash=\"25912\"\u003eTaped neck and shoulders\u003c\/li\u003e\n\u003cli _msttexthash=\"967772\" _msthash=\"25915\"\u003eDouble-stitched ribbed cuffs and hem\u003c\/li\u003e\n\u003cli _msttexthash=\"422994\" _msthash=\"25910\"\u003eFront kangaroo pocket\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp _msttexthash=\"64005981\" _msthash=\"25922\"\u003eWash on the reverse side with neutral detergents. Do not soak, expose to the sun, and bleach. Iron, steam, or tumble dry at low temperature(max 30℃ or 90℉). Slight floating color may occur during initial washing. It is recommended to wash with clothes of similar color.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"PODpartner","offers":[{"title":"Snow Wash \/ S","offer_id":43468717064269,"sku":"130U004Y52M03392888","price":56.0,"currency_code":"USD","in_stock":true},{"title":"Snow Wash \/ M","offer_id":43468717097037,"sku":"130U004Y52M04392888","price":56.0,"currency_code":"USD","in_stock":true},{"title":"Snow Wash \/ L","offer_id":43468717129805,"sku":"130U004Y52M05392888","price":56.0,"currency_code":"USD","in_stock":true},{"title":"Snow Wash \/ XL","offer_id":43468717162573,"sku":"130U004Y52M06392888","price":56.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/2369\/4669\/files\/Untitled_Project_-_Standard_56.png?v=1786828855"},{"product_id":"sun-faded-distressed-tee-bronx-718","title":"Sun‑Faded Distressed Tee — Bronx 718","description":"\u003cp\u003eThis sun‑faded distressed tee brings that perfect Bronx grit — worn‑in, lived‑through, and built with intention. The fade hits with natural highs and lows across the fabric, giving every piece its own character, while the raw distressing adds a subtle edge without overdoing it. The boxy silhouette keeps things modern and relaxed, landing with that premium street‑luxury feel you’ve been building across your line.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFront and center, the Bronx 718 graphic anchors the tee in real borough pride — bold, minimal, and unmistakably NYC. It’s the kind of shirt that feels like it already has a story, ready for whoever reps the Bronx with purpose.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eSoft fade. Clean distressing. Heavy city energy. 718 forever.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDistressed hem\u003c\/li\u003e\n\u003cli\u003eCrew neck\u003c\/li\u003e\n\u003cli\u003eDrop shoulders\u003c\/li\u003e\n\u003cli\u003eLoose fit\u003c\/li\u003e\n\u003cli\u003eWashed effect\u003c\/li\u003e\n\u003cli\u003e100% combed cotton\u003c\/li\u003e\n\u003cli\u003e16s compact siro-spun yarn\u003c\/li\u003e\n\u003cli\u003ePre-shrunk\u003c\/li\u003e\n\u003cli\u003eReactive-dyed for long-lasting color\u003c\/li\u003e\n\u003cli\u003eFabric weight:260g\/m²\u003c\/li\u003e\n\u003cli\u003eSide-seamed construction\u003c\/li\u003e\n\u003cli\u003eBinding taped neck and shoulders\u003c\/li\u003e\n\u003cli\u003eDouble-stitched ribbed collar\u003c\/li\u003e\n\u003cli\u003eCoverstitch cuffs and hem\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWash inside out in cold water on a gentle cycle with mild detergent. Do not bleach, soak, rub, or wring. Slight bleeding may occur during the first wash. It’s best to wash like-colored garments together. Hang dry and avoid direct sunlight. Iron, steam, or tumble dry at low temperature(max 30℃ or 90℉).\u003c\/p\u003e","brand":"PODpartner","offers":[{"title":"Black \/ S","offer_id":43471210774605,"sku":"110U021YE0M03393157","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Moon Mist \/ S","offer_id":43471210807373,"sku":"110U021YE2M03393157","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":43471210840141,"sku":"110U021YE0M04393157","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Moon Mist \/ M","offer_id":43471210872909,"sku":"110U021YE2M04393157","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":43471210905677,"sku":"110U021YE0M05393157","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Moon Mist \/ L","offer_id":43471210938445,"sku":"110U021YE2M05393157","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":43471210971213,"sku":"110U021YE0M06393157","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Moon Mist \/ XL","offer_id":43471211003981,"sku":"110U021YE2M06393157","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":43471211036749,"sku":"110U021YE0M07393157","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Moon Mist \/ 2XL","offer_id":43471211069517,"sku":"110U021YE2M07393157","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/2369\/4669\/files\/Untitled_Project_-_Instagram_Post_11.png?v=1786907869"},{"product_id":"snow-washed-zip-front-hoodie-bushwick-718","title":"Snow‑Washed Zip Front Hoodie — Bushwick 718","description":"\u003cp\u003eThis snow‑washed zip front hoodie delivers a soft, vintage fade with a premium, structured feel. The wash creates natural highs and lows across the fabric, giving each piece a unique, lived‑in texture. The full‑zip front adds versatility and clean layering options, while the relaxed silhouette keeps the look modern and street‑ready.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe Bushwick 718 graphic brings pure NYC identity — gritty, creative, and rooted in real Brooklyn culture. Built for everyday movement, this hoodie blends comfort, utility, and street‑luxury attitude for anyone repping Bushwick with intention.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFull-zip\u003c\/li\u003e\n\u003cli\u003eWashed effect\u003c\/li\u003e\n\u003cli\u003eOversized fit\u003c\/li\u003e\n\u003cli\u003eDrop shoulders\u003c\/li\u003e\n\u003cli\u003eKangaroo pockets\u003c\/li\u003e\n\u003cli\u003e100% cotton\u003c\/li\u003e\n\u003cli\u003e32 count plain weave\u003c\/li\u003e\n\u003cli\u003ePre-shrunk\u003c\/li\u003e\n\u003cli\u003eWashed and easy to fade\u003c\/li\u003e\n\u003cli\u003eFabric weight: 440g\/m²\u003c\/li\u003e\n\u003cli\u003eSide-seamed construction\u003c\/li\u003e\n\u003cli\u003eBinding taped neck and shoulders\u003c\/li\u003e\n\u003cli\u003eDouble-stitched ribbed cuffs and hem\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWash on the reverse side with neutral detergents. Do not soak, expose to the sun, and bleach. Iron, steam, or tumble dry at low temperature(max 30℃ or 90℉).\u003c\/p\u003e","brand":"PODpartner","offers":[{"title":"Faded Black \/ S","offer_id":43600436625485,"sku":"130U019YGBM03397165","price":68.0,"currency_code":"USD","in_stock":true},{"title":"Faded Black \/ M","offer_id":43600436658253,"sku":"130U019YGBM04397165","price":68.0,"currency_code":"USD","in_stock":true},{"title":"Faded Black \/ L","offer_id":43600436691021,"sku":"130U019YGBM05397165","price":68.0,"currency_code":"USD","in_stock":true},{"title":"Faded Black \/ XL","offer_id":43600436723789,"sku":"130U019YGBM06397165","price":68.0,"currency_code":"USD","in_stock":true},{"title":"Faded Black \/ 2XL","offer_id":43600436756557,"sku":"130U019YGBM07397165","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/2369\/4669\/files\/Untitled_Project_-_Standard_35_4dda888c-a522-44e8-b069-da13219edee3.png?v=1788397609"},{"product_id":"snow-washed-zip-front-hoodie-flatbush-718","title":"Snow‑Washed Zip Front Hoodie — Flatbush 718","description":"\u003cp\u003eThis snow‑washed zip front hoodie delivers a soft, vintage fade with a premium, structured feel. 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Built for everyday movement, this hoodie blends comfort, utility, and street‑luxury attitude for anyone repping Flatbush with intention.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFull-zip\u003c\/li\u003e\n\u003cli\u003eWashed effect\u003c\/li\u003e\n\u003cli\u003eOversized fit\u003c\/li\u003e\n\u003cli\u003eDrop shoulders\u003c\/li\u003e\n\u003cli\u003eKangaroo pockets\u003c\/li\u003e\n\u003cli\u003e100% cotton\u003c\/li\u003e\n\u003cli\u003e32 count plain weave\u003c\/li\u003e\n\u003cli\u003ePre-shrunk\u003c\/li\u003e\n\u003cli\u003eWashed and easy to fade\u003c\/li\u003e\n\u003cli\u003eFabric weight: 440g\/m²\u003c\/li\u003e\n\u003cli\u003eSide-seamed construction\u003c\/li\u003e\n\u003cli\u003eBinding taped neck and shoulders\u003c\/li\u003e\n\u003cli\u003eDouble-stitched ribbed cuffs and hem\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWash on the reverse side with neutral detergents. Do not soak, expose to the sun, and bleach. 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A staple for anyone repping Bushwick with intention.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSnap button collar\u003c\/li\u003e\n\u003cli\u003eDrop shoulders\u003c\/li\u003e\n\u003cli\u003eRibbed and distressed cuffs and hem\u003c\/li\u003e\n\u003cli\u003eWahsed effect\u003c\/li\u003e\n\u003cli\u003eLoose fit\u003c\/li\u003e\n\u003cli\u003e100% cotton\u003c\/li\u003e\n\u003cli\u003ePre-shrunk\u003c\/li\u003e\n\u003cli\u003eWashed and distressed, easy to fade\u003c\/li\u003e\n\u003cli\u003eFabric weight: 380g\/m²\u003c\/li\u003e\n\u003cli\u003eSide-seamed construction\u003c\/li\u003e\n\u003cli\u003eTaped neck and shoulders\u003c\/li\u003e\n\u003cli\u003eDouble-stitched ribbed cuffs and hem\u003c\/li\u003e\n\u003cli\u003eFront kangaroo pocket\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWash on the reverse side with neutral detergents. Do not soak, expose to the sun, and bleach. Iron, steam, or tumble dry at low temperature(max 30℃ or 90℉). Slight floating color may occur during initial washing. It is recommended to wash with clothes of similar color.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"PODpartner","offers":[{"title":"Snow Wash \/ S","offer_id":43600454713421,"sku":"130U004Y52M03397168","price":56.0,"currency_code":"USD","in_stock":true},{"title":"Snow Wash \/ M","offer_id":43600454746189,"sku":"130U004Y52M04397168","price":56.0,"currency_code":"USD","in_stock":true},{"title":"Snow Wash \/ L","offer_id":43600454778957,"sku":"130U004Y52M05397168","price":56.0,"currency_code":"USD","in_stock":true},{"title":"Snow Wash \/ XL","offer_id":43600454811725,"sku":"130U004Y52M06397168","price":56.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/2369\/4669\/files\/Untitled_Project_-_Standard_32_9d3e9040-3d24-4e37-9ebe-80d4217bbf46.png?v=1788397230"},{"product_id":"snow-washed-snap-collar-hoodie-flatbush-718","title":"Snow‑Washed Snap Collar Hoodie — Flatbush 718","description":"\u003cp\u003eThis snow‑washed snap‑collar hoodie brings a soft, vintage fade with natural highs and lows across the fabric, giving each piece its own lived‑in Brooklyn character. The snap‑front collar adds a modern utility edge and a clean, structured silhouette that stands out without losing the minimal street‑luxury feel.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eHeavyweight, comfortable, and built for everyday movement, this hoodie carries the raw creative energy of Flatbush 718 — bold, gritty, and unmistakably NYC. 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