{"title":"713 Collection — Houston Identity","description":"\u003cp\u003e\u003cspan\u003eThe \u003cstrong\u003e713 Collection\u003c\/strong\u003e captures Houston’s energy — sun‑washed textures, heavyweight silhouettes, and bold city‑code graphics built for everyday motion. Matte‑black grit meets warm Southern fades, giving each piece a lived‑in H‑Town feel without leaning on clichés. This is Houston, stripped down and unapologetic.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"sun-faded-distressed-tee-houston-713","title":"Sun‑Faded Distressed Tee — Houston 713","description":"\u003cp\u003eThis sun‑faded distressed tee carries that unmistakable Houston attitude — warm, worn‑in, and built with real Gulf Coast character. The fade lands with natural highs and lows across the fabric, giving each piece its own lived texture, while the subtle distressing adds edge without taking away from the clean silhouette.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCut in a relaxed, modern fit, the tee sits with that premium street‑luxury feel you’ve been building across your line. The Houston 713 graphic hits simple and bold, grounding the shirt in true H‑Town identity — no noise, just city pride.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eSoft fade. Clean distress. Heavy Houston energy. 713 forever.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDistressed hem\u003c\/li\u003e\n\u003cli\u003eCrew neck\u003c\/li\u003e\n\u003cli\u003eDrop shoulders\u003c\/li\u003e\n\u003cli\u003eLoose fit\u003c\/li\u003e\n\u003cli\u003eWashed effect\u003c\/li\u003e\n\u003cli\u003e100% combed cotton\u003c\/li\u003e\n\u003cli\u003e16s compact siro-spun yarn\u003c\/li\u003e\n\u003cli\u003ePre-shrunk\u003c\/li\u003e\n\u003cli\u003eReactive-dyed for long-lasting color\u003c\/li\u003e\n\u003cli\u003eFabric weight:260g\/m²\u003c\/li\u003e\n\u003cli\u003eSide-seamed construction\u003c\/li\u003e\n\u003cli\u003eBinding taped neck and shoulders\u003c\/li\u003e\n\u003cli\u003eDouble-stitched ribbed collar\u003c\/li\u003e\n\u003cli\u003eCoverstitch cuffs and hem\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWash inside out in cold water on a gentle cycle with mild detergent. Do not bleach, soak, rub, or wring. Slight bleeding may occur during the first wash. It’s best to wash like-colored garments together. Hang dry and avoid direct sunlight. Iron, steam, or tumble dry at low temperature(max 30℃ or 90℉).\u003c\/p\u003e","brand":"PODpartner","offers":[{"title":"Black \/ S","offer_id":43471214739533,"sku":"110U021YE0M03393164","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Moon Mist \/ S","offer_id":43471214772301,"sku":"110U021YE2M03393164","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":43471214805069,"sku":"110U021YE0M04393164","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Moon Mist \/ M","offer_id":43471214837837,"sku":"110U021YE2M04393164","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":43471214870605,"sku":"110U021YE0M05393164","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Moon Mist \/ L","offer_id":43471214903373,"sku":"110U021YE2M05393164","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":43471214936141,"sku":"110U021YE0M06393164","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Moon Mist \/ XL","offer_id":43471214968909,"sku":"110U021YE2M06393164","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":43471215001677,"sku":"110U021YE0M07393164","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Moon Mist \/ 2XL","offer_id":43471215034445,"sku":"110U021YE2M07393164","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/2369\/4669\/files\/Untitled_Project_-_Instagram_Post_9.png?v=1786907505"},{"product_id":"raw-seam-boxy-tee-acres-homes-713","title":"Raw Seam Boxy Tee — Acres Homes 713","description":"\u003cp\u003eThis Raw Seam Boxy Tee — Acres Homes 713 reps one of Houston’s most historic neighborhoods with a clean, heavyweight silhouette and a lived‑in streetwear feel. The raw seams add texture and edge, while the boxy cut delivers that modern, oversized profile. The Acres Homes 713 graphic keeps it bold, simple, and rooted in real H‑Town identity.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBuilt for everyday motion, neighborhood pride, and the ones raised in the 713.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e• Heavyweight cotton\u003c\/p\u003e\u003cp\u003e• Raw seam detailing\u003c\/p\u003e\u003cp\u003e• Boxy unisex fit\u003c\/p\u003e\u003cp\u003e• Acres Homes 713 graphic\u003c\/p\u003e\u003cp\u003e• Matte‑black, gritty streetwear aesthetic\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"PODpartner","offers":[{"title":"Black \/ S","offer_id":43716065755213,"sku":"110U033YJGM03401942","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":43716065787981,"sku":"110U033YJGM04401942","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":43716065820749,"sku":"110U033YJGM05401942","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":43716065853517,"sku":"110U033YJGM06401942","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":43716065886285,"sku":"110U033YJGM07401942","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":43716065919053,"sku":"110U033YJGM08401942","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/2369\/4669\/files\/Untitled_Project_-_Instagram_Post_15.png?v=1788633748"},{"product_id":"raw-seam-boxy-tee-fifth-ward-713","title":"Raw Seam Boxy Tee — Fifth Ward 713","description":"\u003cp\u003eThis Raw Seam Boxy Tee — Fifth Ward 713 reps one of Houston’s most storied neighborhoods with a heavyweight build and a clean, modern streetwear profile. Raw seams add texture and edge, while the boxy cut delivers that signature oversized silhouette. The Fifth Ward 713 graphic keeps it bold, minimal, and rooted in real H‑Town identity.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBuilt for everyday motion, neighborhood pride, and the ones raised in the 713.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e• Heavyweight cotton\u003c\/p\u003e\u003cp\u003e• Raw seam detailing\u003c\/p\u003e\u003cp\u003e• Boxy unisex fit\u003c\/p\u003e\u003cp\u003e• Fifth Ward 713 graphic\u003c\/p\u003e\u003cp\u003e• Matte‑black, gritty streetwear aesthetic\u003c\/p\u003e\u003cp\u003eExposed-seam shoulder\u003c\/p\u003e\u003cp\u003e100% Cotton\u003c\/p\u003e\u003cp\u003e26s Double-fed\u003c\/p\u003e\u003cp\u003ePre-shrunk\u003c\/p\u003e\u003cp\u003eReactive-dyed for long-lasting color\u003c\/p\u003e\u003cp\u003eFabric weight: 280g\/m²\u003c\/p\u003e\u003cp\u003eSide-seamed construction\u003c\/p\u003e\u003cp\u003eBinding taped neck\u003c\/p\u003e\u003cp\u003eDouble-stitched ribbed collar\u003c\/p\u003e\u003cp\u003eCoverstitch cuffs and hem\u003c\/p\u003e\u003cp\u003eWash inside out in cold water on a gentle cycle with mild detergent. Do not bleach, soak, rub, or wring. Wash with like-colored garments. Hang dry and avoid direct sunlight. Iron, steam, or tumble dry at low temperature(max 30℃ or 90℉).\u003c\/p\u003e","brand":"PODpartner","offers":[{"title":"Black \/ S","offer_id":43716093608013,"sku":"110U033YJGM03401943","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":43716093640781,"sku":"110U033YJGM04401943","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":43716093673549,"sku":"110U033YJGM05401943","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":43716093706317,"sku":"110U033YJGM06401943","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":43716093739085,"sku":"110U033YJGM07401943","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":43716093771853,"sku":"110U033YJGM08401943","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/2369\/4669\/files\/Untitled_Project_-_Instagram_Post_13.png?v=1788633510"},{"product_id":"raw-seam-boxy-tee-alief-713","title":"Raw Seam Boxy Tee — Alief 713","description":"\u003cp\u003eThis Raw Seam Boxy Tee — Alief 713 reps one of Houston’s most iconic neighborhoods with a heavyweight build and a clean, modern streetwear profile. Raw seams add texture and edge, while the boxy cut delivers that signature oversized silhouette. The Alief 713 graphic keeps it bold, minimal, and rooted in real H‑Town identity.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBuilt for everyday motion, neighborhood pride, and the ones raised in the 713.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e• Heavyweight cotton\u003c\/p\u003e\u003cp\u003e• Raw seam detailing\u003c\/p\u003e\u003cp\u003e• Boxy unisex fit\u003c\/p\u003e\u003cp\u003e• Alief 713 graphic\u003c\/p\u003e\u003cp\u003e• Matte‑black, gritty streetwear aesthetic\u003c\/p\u003e\u003cp\u003eExposed-seam shoulder\u003c\/p\u003e\u003cp\u003e100% Cotton\u003c\/p\u003e\u003cp\u003e26s Double-fed\u003c\/p\u003e\u003cp\u003ePre-shrunk\u003c\/p\u003e\u003cp\u003eReactive-dyed for long-lasting color\u003c\/p\u003e\u003cp\u003eFabric weight: 280g\/m²\u003c\/p\u003e\u003cp\u003eSide-seamed construction\u003c\/p\u003e\u003cp\u003eBinding taped neck\u003c\/p\u003e\u003cp\u003eDouble-stitched ribbed collar\u003c\/p\u003e\u003cp\u003eCoverstitch cuffs and hem\u003c\/p\u003e\u003cp\u003eWash inside out in cold water on a gentle cycle with mild detergent. Do not bleach, soak, rub, or wring. Wash with like-colored garments. Hang dry and avoid direct sunlight. Iron, steam, or tumble dry at low temperature(max 30℃ or 90℉).\u003c\/p\u003e","brand":"PODpartner","offers":[{"title":"Black \/ S","offer_id":43716117725261,"sku":"110U033YJGM03401945","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":43716117758029,"sku":"110U033YJGM04401945","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":43716117790797,"sku":"110U033YJGM05401945","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":43716117823565,"sku":"110U033YJGM06401945","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":43716117856333,"sku":"110U033YJGM07401945","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":43716117889101,"sku":"110U033YJGM08401945","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/2369\/4669\/files\/Untitled_Project_-_Instagram_Post_11_c7b5cdcf-4849-4136-80d1-4541a9c79da3.png?v=1788633305"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/2369\/4669\/collections\/Untitled_Project_-_Instagram_Post_9.png?v=1788399907","url":"https:\/\/newcitybrand.com\/collections\/713-collection-houston-identity.oembed","provider":"NewCity Brand","version":"1.0","type":"link"}