{"title":"510 COLLECTION","description":"\u003ch3\u003e\u003cem\u003eEast Bay Motion. Pure 510 Identity.\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003cstrong\u003e510 Collection\u003c\/strong\u003e is built for the ones who move with \u003cstrong\u003eEast Bay energy\u003c\/strong\u003e — the people who carry Oakland, Berkeley, Richmond, and the whole 510 in their stride. Every piece blends \u003cstrong\u003eraw Bay‑Area grit\u003c\/strong\u003e with \u003cstrong\u003eminimal, luxury‑streetwear design\u003c\/strong\u003e, giving 510 its own sharp, modern identity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSnow‑washed textures, heavyweight silhouettes, boxy cuts, and clean city‑code graphics create a look that feels \u003cstrong\u003eauthentic, lived‑in, and unmistakably East Bay\u003c\/strong\u003e. Matte‑black foundations and gritty detailing echo the region’s culture — movement, hustle, and real community.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you rep \u003cstrong\u003eOakland\u003c\/strong\u003e, \u003cstrong\u003eBerkeley\u003c\/strong\u003e, \u003cstrong\u003eRichmond\u003c\/strong\u003e, \u003cstrong\u003eHayward\u003c\/strong\u003e, or the full \u003cstrong\u003e510\u003c\/strong\u003e, this collection is made to feel personal — a number you wear because it shaped your story.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e510 isn’t just a code. It’s a vibe.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"raw-seam-boxy-tee-east-bay-510","title":"Raw Seam Boxy Tee – East Bay 510","description":"\u003cp\u003e.A tribute to the East Bay’s unmistakable energy, this raw‑seam boxy tee delivers that perfect mix of street‑ready attitude and clean minimalism. Built with a heavyweight cotton feel and a relaxed, wide‑set silhouette, it drapes with intention—structured, bold, and unapologetically 510.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eRaw edge paneling gives the tee a deconstructed, hand‑built aesthetic, while the East Bay 510 graphic anchors it in hometown pride. Designed for everyday wear, styled for the ones who carry the Bay with them wherever they go.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePerfect for layering, perfect for standing out. East Bay forever.\u003c\/p\u003e\u003cp\u003eCrew neck\u003c\/p\u003e\u003cp\u003eLoose fit\u003c\/p\u003e\u003cp\u003eExposed-seam shoulder\u003c\/p\u003e\u003cp\u003e100% Cotton\u003c\/p\u003e\u003cp\u003e26s Double-fed\u003c\/p\u003e\u003cp\u003ePre-shrunk\u003c\/p\u003e\u003cp\u003eReactive-dyed for long-lasting color\u003c\/p\u003e\u003cp\u003eFabric weight: 280g\/m²\u003c\/p\u003e\u003cp\u003eSide-seamed construction\u003c\/p\u003e\u003cp\u003eBinding taped neck\u003c\/p\u003e\u003cp\u003eDouble-stitched ribbed collar\u003c\/p\u003e\u003cp\u003eCoverstitch cuffs and hem\u003c\/p\u003e\u003cp\u003eWash inside out in cold water on a gentle cycle with mild detergent. Do not bleach, soak, rub, or wring. Wash with like-colored garments. Hang dry and avoid direct sunlight. Iron, steam, or tumble dry at low temperature(max 30℃ or 90℉).\u003c\/p\u003e","brand":"PODpartner","offers":[{"title":"Black \/ S","offer_id":43471183937613,"sku":"110U033YJGM03393127","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":43471183970381,"sku":"110U033YJGM04393127","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":43471184003149,"sku":"110U033YJGM05393127","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":43471184035917,"sku":"110U033YJGM06393127","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":43471184068685,"sku":"110U033YJGM07393127","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":43471184101453,"sku":"110U033YJGM08393127","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/2369\/4669\/files\/Untitled_Project_-_Instagram_Post_7.png?v=1786907262"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/2369\/4669\/collections\/Untitled_Project_-_Instagram_Post_7.png?v=1788093923","url":"https:\/\/newcitybrand.com\/collections\/510-collection.oembed","provider":"NewCity Brand","version":"1.0","type":"link"}