{"title":"312 Collection — Chicago Roots","description":"\u003cp\u003e\u003cspan\u003eThe \u003cstrong\u003e312 Collection\u003c\/strong\u003e is built for the ones who carry Chicago in their DNA — the South Side movers, the builders, the ones shaped by grit, motion, and heritage. Every piece blends heavyweight comfort with raw, snow‑washed texture and bold city‑coded graphics that feel lived‑in from day one.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom \u003cstrong\u003eSouth Side 312\u003c\/strong\u003e to \u003cstrong\u003eHyde Park\u003c\/strong\u003e, \u003cstrong\u003eBronzeville\u003c\/strong\u003e, and beyond, this collection captures the identity of Chicago’s neighborhoods without leaning on clichés. Clean silhouettes, matte‑black foundations, and subtle distressing create a modern streetwear look rooted in real culture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is Chicago — stripped down, authentic, and unapologetically 312.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"snow-washed-snap-collar-hoodie-south-side-312-unisex","title":"Snow Washed Snap Collar Hoodie — South Side 312 (Unisex)","description":"\u003cp\u003eThe Snow Washed Snap Collar Hoodie — South Side 312 blends Chicago grit with a premium, lived‑in aesthetic. Each hoodie is snow‑washed for a naturally faded, textured finish that feels broken‑in from day one. The snap‑collar silhouette adds a clean, modern edge while the heavyweight fabric keeps structure and warmth.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe South Side 312 graphic locks in Chicago identity — bold, simple, and unmistakably rooted in the culture. Perfect for pairing with cargos, denim, or your favorite boxy tee, this hoodie delivers everyday comfort with a raw streetwear punch.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBuilt for motion, heritage, and home.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e• Heavyweight snow‑washed fabric\u003c\/p\u003e\u003cp\u003e• Snap‑collar silhouette\u003c\/p\u003e\u003cp\u003e• Unisex boxy fit\u003c\/p\u003e\u003cp\u003e• South Side 312 graphic\u003c\/p\u003e\u003cp\u003e• Matte‑black, gritty streetwear aesthetic\u003c\/p\u003e\u003cp\u003e• Premium comfort + durability\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSnap button collar\u003c\/li\u003e\n\u003cli\u003eDrop shoulders\u003c\/li\u003e\n\u003cli\u003eRibbed and distressed cuffs and hem\u003c\/li\u003e\n\u003cli\u003eWahsed effect\u003c\/li\u003e\n\u003cli\u003eLoose fit\u003c\/li\u003e\n\u003cli\u003e100% cotton\u003c\/li\u003e\n\u003cli\u003ePre-shrunk\u003c\/li\u003e\n\u003cli\u003eWashed and distressed, easy to fade\u003c\/li\u003e\n\u003cli\u003eFabric weight: 380g\/m²\u003c\/li\u003e\n\u003cli\u003eSide-seamed construction\u003c\/li\u003e\n\u003cli\u003eTaped neck and shoulders\u003c\/li\u003e\n\u003cli\u003eDouble-stitched ribbed cuffs and hem\u003c\/li\u003e\n\u003cli\u003eFront kangaroo pocket\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWash on the reverse side with neutral detergents. Do not soak, expose to the sun, and bleach. Iron, steam, or tumble dry at low temperature(max 30℃ or 90℉). Slight floating color may occur during initial washing. It is recommended to wash with clothes of similar color.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"PODpartner","offers":[{"title":"Snow Wash \/ S","offer_id":43713569554509,"sku":"130U004Y52M03401565","price":56.0,"currency_code":"USD","in_stock":true},{"title":"Snow Wash \/ M","offer_id":43713569587277,"sku":"130U004Y52M04401565","price":56.0,"currency_code":"USD","in_stock":true},{"title":"Snow Wash \/ L","offer_id":43713569620045,"sku":"130U004Y52M05401565","price":56.0,"currency_code":"USD","in_stock":true},{"title":"Snow Wash \/ XL","offer_id":43713569652813,"sku":"130U004Y52M06401565","price":56.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/2369\/4669\/files\/Untitled_Project_-_Standard_2.png?v=1788394121"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/2369\/4669\/collections\/Untitled_Project_-_Standard_2.png?v=1788398707","url":"https:\/\/newcitybrand.com\/collections\/312-collection-chicago-roots.oembed","provider":"NewCity Brand","version":"1.0","type":"link"}